Dinner
used to be
easy.
Then the supermarket changed. The aisles, the language, the labels — all wrong. We re‑engineer any recipe you miss for the store you live near now, swapping what's unavailable for what genuinely sits on those shelves.
The three everyone makes first
More from the canon
Shuffled fresh every visit — refresh for a new order.
Kale & Sausage Stamppot
The winter classic: mashed potatoes folded with curly kale, served with smoked sausage and a well of jus.
Carrot & Onion Hutspot
Sweet carrots, soft onions and potatoes mashed together — the dish that supposedly ended the Siege of Leiden.
Split Pea Soup (Snert)
So thick a spoon stands up in it. Made the night before; eaten on a cold day with rye bread and katenspek.
Dutch Apple Pie
Tall, cinnamon-spiced, raisin-studded. The kind grandmothers judge each other on.
Vegetarian Pad Thai
Sweet, salty and fresh noodle stir fry with crunchy vegetables and lime.
Red Lentil Soup
Creamy Dutch-style red lentil soup with warming spices.
Green Curry
Fragrant Thai green curry with coconut milk, tofu and crunchy vegetables.
Bami Stir Fry
Indonesian-Dutch noodle stir fry — fast, savoury weeknight comfort.
Dutch-Style Roti
Surinamese-Dutch favourite: curried potatoes, beans and egg in soft flatbread.
Roasted Paprika Soup
Sweet roasted red pepper soup with a swirl of cream.
Vegetarian Burritos
Rice, beans and salsa wrapped up for a fast Mexican-style dinner.
Fresh Tomato Soup
The classic Dutch starter — fresh tomatoes, basil and good stock.
Fusilli Salsa Rossa
Quick pasta with bright tomato-courgette sauce and parmesan.
Pick your new home
We'll translate the trip to the supermarket. Every recipe, swapped ingredient-by-ingredient for the shop you actually live near.
For the 21‑year‑old grocer who made dinner easy.
In May 1887, a young Albert Heijn took over his father's tiny 12 m² shop in Oostzaan, just north of Amsterdam. He roasted his own coffee out back, baked his own biscuits, and obsessed over one quietly radical idea — that good food, fairly priced, should be within everyone's reach.
That little shop invented most of what we now mean by "easy dinner": the Allerhande recipe cards, the own‑brand staples, the weekly Bonus. We named this project after him because that's the spirit we're trying to carry abroad.
He didn't just sell groceries — he turned the weekly shop into a daily life-management system: fresh meal kits, pre‑portioned veg, integrated recipes and app‑based planning that made semi‑healthy home cooking feel achievable in 15–25 minutes. His approach shaped supermarkets across the Netherlands and reached as far as the UK.
Read the full story →For everyone whose kitchen is in a new country,
and whose cravings stayed at the old address.